KIRO
Misty Japanese pagoda landscape photographed by Alex Mesmer

Product systems designer + builder

KIRO

Ofek Attias

I turn real operational problems into working tools and web products—combining product thinking, interface design, and AI-assisted development.

Open to full-time roles and selected projects · Haifa / remote

Haifa, IsraelProduct thinking · Design · AI-assisted developmentBest suited for product systems · Internal tools · Workflow design · Digital operations

How I work

Start with the problem.
Build what fits.

I start by understanding how something works now, where it slows people down, and what a useful solution actually needs to do.

  1. 01

    Understand the work

    See how it actually happens, where it slows down, and what people need.

  2. 02

    Shape the right system

    Turn that friction into the right workflow, interface, or product.

  3. 03

    Build + improve

    Deliver it with the tools that fit, then refine it around real use.

KIRO / Ofek Attias

Selected
Work

Two working product case studies, followed by selected visual work.

01 / Tattoo Studio Platform · Live Product

Yokai Inks.

The platform I built to run Yokai Inks—from artist discovery and booking to deposits and daily studio operations.

My role

Founder · Product strategy · Workflow design · Brand · UI/UX · Testing · Deployment · Live operation · Development: AI-assisted

Built with

Core: React · Vite · Tailwind CSS · TanStack Query · Serverless functions
Integrations: Sumit / Green Invoice · WhatsApp

Status

Live at yokai-inks.com · Used for active client and studio operations

Connected scope

Artist discovery · Estimates · References · Requests · Deposits · Appointments · Reminders · Clients · Payments · Finance · Inventory

Problem

I was managing inquiries, appointments, deposits, portfolios, and follow-up across disconnected tools and conversations.

What I built

One bilingual platform connecting the client booking journey to the studio's calendar, payments, communication, and operations.

Live outcome

The studio now runs its client-facing and back-office workflows in one active system.

The constraint

A request is only the beginning.

I built the product around the studio's real process: every request still needs a personal review before it becomes a confirmed appointment.

What changed for clients

Artist discovery, estimates, references, requests, deposits, and appointments now live in one journey.

What changed for the studio

Review, scheduling, reminders, clients, payments, finance, and inventory now connect behind it.

Hebrew + English · Desktop + mobile

Live workflow proof

Booking does not end at submit.

The platform carries the appointment into the studio's real workflow with automatic WhatsApp confirmations, reminders, timing, artist details, and deposit status.

Personal names, profile imagery, and the studio address are redacted for privacy.

02 / Desktop Tool for MapleStory Development

MapleBench.

A standalone Windows tool for developers and creators who need to inspect, compare, edit, and safely rebuild complex MapleStory game archives.

Problem

The game's encrypted archives appear as dense, interconnected raw data. Finding one asset, understanding its dependencies, and changing it safely is difficult.

What I built

A visual desktop workbench for browsing archives, previewing assets, searching data, comparing game versions, importing content, and producing verified saves.

Why it matters

Work that previously depended on raw data and disconnected utilities now happens in one focused interface with validation and automatic backups.

My role

Product definition · Workflow architecture · UI/UX design · AI-assisted engineering · Testing and refinement

Built with

C# · .NET 10 · ASP.NET Core · WebView2 · WinForms · HTML/CSS/JavaScript · MapleLib

Status

Working standalone Windows executable · Source available on GitHub

Validated through

Real WZ archive browsing · Cross-version comparison · Import validation · Verified saves · Automatic backups

03 / Graphic Design + Branding

Visual systems
with a purpose.

Branding · Product identity · Packaging · Print · Campaign · Presentation · Digital applications

Purim in Haifa

Seasonal public-space campaign · Bus station + Metronit

Outside the case studies

More web
product work.

04 / Game Art + UI

Game Art
& UI

Character, environment, key-art, and interface work for game worlds and supporting platforms.

Game UIEnvironment artCharacter artWeb systems

05 / Motion Design

Motion Design

Visual edit · Effects · Movement · Sync
Visual edit · Effects · Movement · Sync
3D modeling · Camera movement · Effects
3D modeling · Camera movement · Effects

06 / Illustration + Tattoo

Illustration
& Tattoo

Experience

Work
History

The operational and technical background behind the products: running systems, supporting people, diagnosing problems, and delivering under pressure.

Technology & IT Manager

SHELACH LTD

  • Managed and operated the company’s online ordering site.
  • Guided customers and staff across WordPress, Comax, and related systems.
  • Connected day-to-day operational needs with practical digital improvements.
  • Worked between technical systems and the people relying on them.

Multimedia Department Commander

Israeli Air Force · Training & Quality Division · Palmachim Airbase

  • Managed complete courses and led course-command staff.
  • Commanded training delivery and supported teams through successful completion.
  • Trained soldiers through advanced stages of the UAV technician profession.
  • Trained and guided “Gdolim BeMadim” participants in multimedia and graphic software.

UAV Technical Specialist

Israeli Air Force · Squadron 166 · Palmachim Airbase

  • Served as a first-line technician for the Kochav UAV in an operational squadron.
  • Diagnosed faults and repaired aircraft systems and components.
  • Performed planned and unplanned maintenance, pre-flight and post-flight inspections, and flight dispatch.
  • Produced technical documentation while working around the clock in a precise, high-responsibility environment.

About

About
Kiro

Portrait of Ofek Attias, working as Kiro

I’m Ofek Attias, working as Kiro from Haifa. I like understanding how things work, finding what gets in the way, and turning that into a practical digital system, product, or visual solution.

My design practice, technical background, and experience in training and operations let me move between people, processes, interfaces, and implementation without treating them as separate problems.

Education + training

Digital Marketing & Entrepreneurship

Richer College

Leadership & Instruction

Israeli Air Force

Marketing & Advertising

Tiltan College

Visual Design & Arts

Reut High School of Arts · video editing, motion design, promotion, and visual communication

Tools + capabilities

Motion + videoAfter Effects · Premiere Pro · Cinema 4D
Visual designIllustrator · Photoshop · InDesign · Lightroom
Digital + technicalWordPress · Web and software workflows · PC + Mac
Leadership + deliveryCourse development · Team leadership · Customer guidance

Languages: Hebrew + English · Fast independent learning · Pressure-tested problem solving